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Johnny Depp’s defamation case against Amber Heard impacted a major chunk of his career due to allegations of him physically abusing the actress. Brands cut ties with him and Depp lost massive movie deals the moment the news started flying around. The one brand that refused to back away and was adamant about keeping the actor was none other than Dior.
The brand’s faith in the actor regardless of the allegations had undoubtedly brought some backlash for Dior. However, they refused to let go of the actor and wanted to stick around until the trials, sticking by his side and supporting him throughout the difficult times for him. Now, Dior stands on top of all other perfume brands.
Also Read:“They saw their own ex-wives and custody battles”: Amber Heard’s Lawyer Claims Johnny Depp Only Won Because His Fans Saw Him as “Victim of Cancel Culture and Anti-Establishment Hero”
Dior Sees Massive Success Despite Sticking By Johnny Depp
Although Dior endured a lot of hate and criticism for its decision of sticking byJohnny Deppdespite all the allegations, it was expected for sales and the brand itself to drop gradually. However, the opposite has taken place. Dior Sauvage has given the credit to Depp and his reputation. His image despite everything has contributed to the success of the perfume branding and made it one of the biggest.
The actor has been with Dior’s perfume brand since 2015 when it first launched and has been acting as its brand ambassador. This has purely benefited the company instead of the other way around. Dior was even confident enough to extend their contract with the actor. The company was sure that no matter what, they will continue keeping the actor as their face. While other companies and brands chose to part ways with the actor either after the trial in the U.K. or even before that, Dior Sauvage stuck by Depp’s side and only saw increasing success from their decision.
Also Read:Debt-Ridden WB Abandoning Harry Potter Franchise as They Regret Keeping Ezra Miller But Kicking Johnny Depp Out – Says YouTuber ThatUmbrellaGuy
Brands Sought To Stay Away From Johnny Depp After The Abuse Allegations
Disney chose to let go of the actor the moment Amber Heard’s op-ed about Johnny Depp physically abusing her came to light. They decided to continue thePirates of the Caribbeanwithout the actor even before any conclusion had been announced.
Warner Bros. Discovery too replaced Depp with Madds Mickelson as Grindelwald in theFantastic Beasts and Where to Find Themfilm. This step was taken right after the actor lost the case against Heard in U.K. Dior, however, decided against taking any big step and keeping Johnny Depp as their face. Looks like they made the right decision.
Also Read:In a True Boss Move, Pirates of the Caribbean Star Johnny Depp Made Jack Sparrow Gay Just To P*ss Off Disney Execs
Source:Glossy
Adya Godboley
Anime Content Manager
Articles Published :1879
Adya Godboley is the Anime Content Lead at FandomWire with over 1800 published articles. She is a Rotten Tomatoes-certified critic with a background in literature. From The Case Study of Vanitas to Omniscient Reader’s Viewpoint, her anime knowledge is one she’s gathered with years of experience. She also enjoys Marvel, DC and Superhero media with her works having been recognized by prominent figures such as Dwayne Johnson, Abby Trott and the Blood of Zeus creators.
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Amber HeardJohnny Depp
