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It’s no longer the pandemic era, but it seems that Disney is still having a hard time convincing people to come and see its latest animated film,Strange World. The Jake Gyllenhaal-starring movie opened this Thanksgiving weekend and immediately plummeted at the box office.
The seemingly poor performance of the animated film even drove less interest from viewers, even during the week-long holiday, including Black Friday and Thanksgiving proper.
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Strange World Flops At Worldwide Box-Office
In a report fromVariety,Strange Worldonly amassed $18.6M over the holiday period against a budget of $180M. Based on the current projection, the animated movie is set to lose $100M during its entire theatrical run, bringing another massive loss to the studio.
As a household name for producing blockbuster animated movies, Disney has stumbled once again after Pixar failed to properly marketLightyear.Encanto, which came out over Thanksgiving week last year, did a better performance, and even became a viral sensation online.
Fans blame Disney’s poor marketing of the film, a story about a family of explorers starring Jaboukie Young-White, Gabrielle Union, Dennis Quaid, and Lucy Liu. It’s unclear why the movie never got so much exposure from Disney, given that the plot provides one of the biggest leaps of representation from the studio.
RELATED:‘They’ve been barely advertising it until last week’: Disney Faces Backlash For Negligible Marketing for ‘Strange World’ – First Disney Animated Movie With LGBTQ Lead
Disney’s Poor Marketing Led The Animated Movie To Its Doom
In the same report, Disney chose not to submit the film to several markets and countries, such as the Middle East, Indonesia, and Malaysia because it features a gay character. Even China bans movies that include such themes. Disney would rather drop these countries from their list than cut out certain parts of the film.
Other rival studios project a lucky $45M gross at the end of the movie’s run. The film cannot be saved anymore; perhaps when it comes out in Disney+ it would have a better performance. Given the weak opening and poor reception,Strange Worldwon’t likely get a sequel.
Strange Worldis currently playing in theaters worldwide.
Source:Variety
RELATED:“It’s official – Disney animation magic is dead”: Disney’s Strange World Movie Getting Just 74% Rotten Tomatoes Rating Has Fans Convinced Disney Animation Has Gone to the Dogs
Ariane Cruz
Senior Writer
Articles Published :3533
Ariane Cruz is a Senior Writer at FandomWire, majorly focusing on TV shows with over 3,000 articles published. Her love for pop culture and the creative arts fuels her passion to deliver engaging and informative stories. Her daily consumption of films, shows, and books keeps her energized for the day, along with her mission to serve as the bridge between fans and their favorite franchises.
