UK Twitch streamer claims sub price changes have cost them lots of money
Twitch’s decision to introduce locally priced subscriptions was originally seen as a positive. However, one Twitch streamer shows how the change has had a negative impact on their revenue.
In the United States, a channel subscription on Twitch costs $4.99 USD. And up until August of 2021, channel subscriptions shared this universal pricetag. Yet, in some countries like the United Kingdom, £4.99 isn’t equivalent to $4.99 USD. Seeing this, Twitch announced it would introducelocal sub pricing. This would allow for more affordable subscriptions for viewers around the world. And Twitch hasprovided a chartthat shows the original sub price versus the new price. This decision was well received by the Twitch community as more affordable subs could mean more subscriptions. However, the price drop of each sub also impacts how much revenue a streamer receives.
Local sub pricing hurts smaller streamer
Twitch Revenue Adjustment period
Some eligible creators could qualify for up to 12-months when 20% or more of their sub revenue comes from viewers impacted by local sub prices. Broughy notes that small streamers should be prepared for when the Revenue Adjustment period comes to an end. There has been a lot of buzz around Twitch as of late thanks to theongoing TV meta saga, but smaller streamers are already losing revenue. If Brough has seen a loss in revenue, you can bet other smaller streamers have too.
TimTheTatman reveals he missed out on $15M by rejecting offer to leave Twitch
New Twitch feature lets streamers disable gifted sub discount events
Kick streamers reveal “life-changing” money they’ve made from Partner program
